JACK MCNAMARA
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Boss Coffee

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This spot won its category at the 2018 AICP Show, and that’s neat because now I can say that I’m in MoMA

 If you straight-up skipped the video, trying reading this copy line-by-line from the bottom-up.

If you straight-up skipped the video, trying reading this copy line-by-line from the bottom-up.

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