This spot won its category at the 2018 AICP Show as well as gold at PromaxBDA.
The perk of an AICP win, it turns out, means that one officially becomes a part of the Museum of Modern Art’s archives. Mentioning this comes in real handy if you want to sound like an arrogant blowhard.
If you straight-up skipped the video, trying reading this copy line-by-line from the bottom-up.
AD: Lynn Nakamura & Lauren Wilson, ST: Cole Hammack & Christian Marchant, XD: Berfin Ayhan, CBM: Alyssa Fea