Windows is decidedly not the cool platform for Gen Z

People like Tony, a manga artist, helped us tell those stories.

And then there’s Karina, a Ukrainian immigrant,
who was literally 3D printing life-saving equipment for hospitals

This was some of the highest-performing Windows 10 work done that year.
Microsoft had found a new audience with Gen Z as a result

Creative Directors: Steph Cajucom and Ferdinand Daniele
Art Director: Hailey Lawrence
Agency: McCann NY