We were given a brief about how STEM education is sorely lacking in America. We were asked to tell kids about how cool STEM can be. We figured it would be even cooler to SHOW kids how cool it could be, so we hired a high school robotics team to build a Rube Goldberg machine to make the impossible, possible.
To drive home the fact that it’s really the kids who are the stars of this (For comparison: I was flunking Geometry at this age), we made a behind-the-scenes documentary that goes into how they were able to do this, and how that aligns with Qualcomm’s history of pushing technology, invention, and inventors.
TechSesh covered us too! Check out the comments — super positive.
This was #1 on the Drum Creative Leaderboard for three whole weeks
Agency: McCann NY
Art Director: Jake Schiappacasse
Creative Directors: Dov Zmood and Andre Massis