JACK MCNAMARA
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Boss Coffee

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This spot won its category at the 2018 AICP Show as well as gold at PromaxBDA.

The perk of an AICP win, it turns out, means that one officially becomes a part of the Museum of Modern Art’s archives. Mentioning this comes in real handy if you want to sound like an arrogant blowhard.

 If you straight-up skipped the video, trying reading this copy line-by-line from the bottom-up.

If you straight-up skipped the video, trying reading this copy line-by-line from the bottom-up.

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